Privacy
Misfits Privacy Policy
This policy explains what personal information Misfits collects, why, and what you can ask us to do with it. It applies to our website, bookings, the Misfits Club and anything you send us.
Who we are
Misfits is operated by The Misfit Restaurant LLC S.O.C., Level 4, Pier 7, Dubai Marina, Dubai, United Arab Emirates. We decide how your information is used, so we are responsible for it.
For anything about your data, email Eat@TheMisfits.ae with "Privacy" in the subject, or call +971 4 576 2389.
What we collect
We only collect what we need to look after you.
| When | What we collect |
|---|---|
| You book a table or an event | Name, mobile, email, date, time, number of guests, and anything you tell us (a birthday, seating, accessibility) |
| You pre-order for Christmas or a party | Each guest's menu choices, the package, and allergies or dietary needs you give us |
| You join the Misfits Club | Name, mobile, email, and your marketing choices |
| You send an enquiry or apply for a job | What you write to us, your contact details, and any CV you attach |
| You pay a deposit or pay in advance | Payment details are taken by our payment provider; we see only a reference and the last four digits |
| You visit us | What you order and spend, linked to your booking or Club membership |
| You use our website | Basic technical data (device, browser, pages visited) through cookies, see below |
Allergies and dietary needs can be health information. We use them only to serve you safely and share them only with the team preparing your food.
Why we use it
We follow the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021). We use your information:
- To take and manage your booking: confirming it, sending reminders, holding your table and taking deposits.
- To serve you safely: passing allergies and dietary needs to the kitchen, and checking age for alcohol (21 and over).
- To run the Misfits Club: your member offers and The Homecoming.
- To send you news and offers, only if you have agreed (see Marketing).
- To run the business properly: accounts, refunds, fraud prevention, and what the law requires us to keep.
- To improve what we do: for example, seeing which nights and dishes are popular.
We use it because you asked us to (a booking), because you agreed (marketing), or because the law requires it.
Marketing
We send news and offers by email and WhatsApp only if you tick the box to say yes, when you book or join the Misfits Club. Booking confirmations and reminders are not marketing, so you get those either way.
You can stop marketing any time: tap "unsubscribe" in any email, reply STOP on WhatsApp, or email Eat@TheMisfits.ae. Stopping takes effect within a few days and doesn't affect your bookings or your Club membership.
Who we share it with
We never sell your information. We share it only with companies that help us run Misfits, and only what each one needs:
- Bookings and guest records: SevenRooms.
- Our till: Tevalis, which links your spend to your booking.
- Payments: our card payment providers, who handle your card details directly.
- Messages: our email provider and WhatsApp (Meta), to send confirmations and, if you agreed, offers.
- Our website and marketing team: Covers and our web agency, who run the site and our messages for us.
- Our sister venues: only if you tick the box to hear from them too.
Each of them may use your information only to provide their service to us. We may also share information if the law, a court or a government authority requires it.
How long we keep it, and keeping it safe
- Bookings and guest records: for as long as you keep coming, and deleted after 3 years with no visit or contact.
- Allergy notes for a booking: deleted once the booking is over, unless you ask us to remember them.
- Payment and accounting records: as long as UAE law requires.
- Job applications: up to 12 months, then deleted.
Only the team members who need it can see your information, and our providers keep it on secure, access-controlled systems. Some of them store data outside the UAE. When they do, we make sure it has the protection UAE law requires.
Your rights
You can ask us to:
- show you the information we hold about you, and give you a copy;
- correct anything that's wrong;
- delete your information, unless the law requires us to keep it;
- stop using it for marketing, or stop a particular use you object to.
Email Eat@TheMisfits.ae with "Privacy" in the subject. We'll reply within 30 days. If you're not happy with our answer, you can complain to the UAE Data Office.
Cookies
Our website uses a few essential cookies so it works, and analytics cookies to see which pages people use. We only use analytics or advertising cookies if you accept them in the cookie banner, and you can change your mind any time in your browser settings.
Changes to this policy
If we change this policy, we'll update it here and change the date at the top.
Last updated: 6 November 2026.